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Funny how things in my work and personal life converge - or maybe they're converging because one's feeding off the other.
Here's what's taking up my time now:
- I'm working on building my own business, LINEA, in communications consulting and training. And meeting some really cool, independent businesspeople.
- I'm taking a REALLY great Travel Photography class with Eyes On Asia, and discovering that there are things to shoot in Singapore, and shooting with some really cool people,
- I'm working with volunteers to beef up the learning program at the Whampoa Family Service Centre and learning that diversity=different points of view=a stronger program.
I actually started off wanting to focus on PR for Very Small Businesses and Small/ Medium Businesses. But I quickly realised that businesses that small don't care about putting marketing disciplines in silos - they don't have the time or resources. They want everything linked together - something some larger companies see as a theoretical thing called Integrated Marketing. So I'm quickly finding other independent partners to work with to meet VSB needs.